Media Brief 3 Magazine Research by Robert Kemp on Scribd

https://rob3rtk3mp.wixsite.com/my-site-1 this is the home page of my magazine which contains some stories and information about the magazine and company. https://rob3rtk3mp.wixsite.com/my-site-1/about this is the hyperlinked page of my website which can be accessed through the exclusive content tab. It contains a small, exclusive article with the audiovisual element of the paperazzi trying to talk to a young celebrity.

Statement of intent: How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? On my magazine front cover I intend to follow codes and conventions of a typical magazine of the genre: this may include a large masthead, cover lines to give the audience a sense of what the magazine is going to be about, a main headline that is dramatic, a colloquial and gossipy tone towards the audience and some smaller pictures relating to other stories in the issue with anchorage text. I will also use bright colours (pink, yellow) in order to attract and stand out against other magazines in a shop. I will also convey ideas soio-politically associated with young people. I intend for this magazine to fit in Bauer’s portfolio since the tone and scheme will match throughout. However, since my magazine is aimed at a younger audience of 16-25 year olds I intend to use models from this age group and stories relating to their interests in order to be successful at diversifying Bauer’s audience and adjusting content to attract a new, younger audience. This is also the reason I will chose not to include the Bauer logo on my production since preconceptions of Bauer may put young people off from buying the magazine. My magazine will also have elements of a comic book style through the use of certain colours and splashes in order to appeal to a younger age demographic. I intend for my contents page to feel like one that you would typically find in a magazine of its kind, this may include a bright colour palette, a list of what you can find on each page and also some more images. The mode of address needs to feel colloquial and informal although not so much that it is patronising to my readership. Social groups that will be included in my products are both men and women. I will represent social groups, such as gender, by stereotyping certain elements to do with the mise-en-scene in order for the audience to instantly recognise what the magazine is trying to say to its audience. My website will develop a similar style to the magazine, but the comic book finish will not be present as that is not appropriate for the website. I will retain the more lurid colour scheme in order to maintain a sense of branding, but the images will be more clear and precise. I will also include an introduction to the editorial team as I would like to develop a strong sense of the relationship between the young team involved in the creation of the magazine and the young target audience. This is intended to solidify a sense of the magazine being created by young people and for young people in order to suggest a strong personal relationship and also to encourage interaction. Since the website can be updated at any time I intend for it to show up to date news and also give small insights in what will be in the next edition of the magazine in order to leave the audience with a sense of enigma. How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? The magazine will have direct calls to action to my website such as a QR code taking you to the website, in order to solidify the multi-platform convergent element of the magazine which will be appreciated by my ‘Gen Z’, technologically influenced audience, who are more likely to use online sections of a magazine. My website will advertise the magazine as a subscription and therefore guaranteeing revenue month to month. The magazine website will also showcase some other elements to the brand such as stories that are not in the magazine and along with an exclusive content hyperlinked page that will show a celebrity story in which my audience should share a dominant reading around, due to the exclusive nature of it, along with it being part of celebrity news.

Brief 3: Magazines and online Requirements of the brief You work for an independent media production company. You have been given the task of producing one front cover and the contents page(s) of the first two editions of a new real-life story magazine that is being launched by Bauer and two pages for the working website for the magazine. Contents pages can be either single or double page spread. The web pages must promote the new magazine to its target audience and enable fans to interact with the content. Summary of brief requirements: • Statement of Intent (approx. 500 words).1 • Real-life story magazine covers and contents pages: Two or three pages for each of the first two editions (based on choice of single or double page spread). • Magazine distribution method: Content must be suitable for retail distribution. • Number of web pages: One homepage and one linked page. • Cross media production target audience: A primarily 16–25 year old mass market audience that expects to be emotionally engaged. There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included The production of the magazine covers and contents pages must include (as a minimum): • At least four different main images using original photography across the magazine covers and contents pages. • Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout). • Written text including elements such as the masthead, main coverline, selling lines, headlines, captions, subtitles and copy. • Barcode, date, edition and price information on each front cover. • A different use of mise-en-scène for each cover. • Representation of at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). • A call to action pointing readers to the online website. The production of the web pages must include (as a minimum): • Original audio or audio-visual content appropriate to the online website. • A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the magazine. • Appropriate conventions of website design, including an original title and logo and a menu bar. • Text introducing the main features of the magazine. • Working links from the home page to the other page. • A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website